Efektivitas (BUMDES) Badan Usaha Milik Desa dalam Meningkatkan Perekonomian Masyarakat Desa Sungai Rabit

Abstract

The purpose of this study was to determine the role of BUMDes (Village-Owned Enterprises) in improving the economy of the Sungai Rabit Village community and to determine the marketing strategy for BUMDes products in Sungai Rabit Village. The analytical method used in this study was qualitative. Data collection was conducted through observation, interviews, and documentation. A total of 20 informants participated in this study. Based on the research results, it can be concluded that BUMDes Mekar Sari plays a significant role in the economy of the Sungai Rabit Village community. BUMDes product marketing strategies vary. For LPG, the 4P strategy is used: Product Strategy, Price Strategy, Distribution and Place Strategy, and Promotion Strategy. Meanwhile, the cattle fattening business uses the SO (Strengths-Opportunities) strategy, ST (Strengths-Threats) strategy, and WO (Weakness-Opportunities) strategy.