EFEK KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT. TRANS PANORAMA WISATA

Abstract

Business competition in services is very competitive, especially services of Tour and
Travel. Finally, these services businesses competing to attract customers using the services of
Tour and Travel respectively. This study aims to identify and analyze the influence of service
quality, price, and promotion of the service user satisfaction PT. Trans Panorama Travel, the
sample size of the sample used in the study was 86 customer respondents. The analytical tool
used in this research is simple regression analysis as well as a means of data collection
questionnaire respondents. Based on the resulting value of R Square of 0.961 and the value
of Adjusted R Square of 0.959 - 95.9% means that customer satisfaction can be explained by
the quality of service, price and promotion by 95.9%. While the remaining 4.1% can be
explained by other factors. The results of this study indicate that there is significant influence
of the variable quality of service to customer satisfaction PT service user. Trans Panorama
Travel