Towards Gender Equality for All Women and Girls: A Digital Campaign to Address Sexual Violence and Harassment.

Abstract

The purpose of this study is to elaborate efforts towards gender equality for all women and girls through digital campaigns carried out on mass media, online media and social media. This study used a mixed approach (qualitative-quantitative) with primary and secondary data sources. Data were obtained from in-depth interviews with 30 resource persons, distribution of 200 questionnaires, social media data, online media, mass media and other supporting secondary data. The results of the study found; 1) West Sumatra has low public awareness of sexual abuse and harassment. 2) Lack of crisis centers, protective services, transportation, and security. 3) Low community involvement in sexual violence and harassment cases. 4) Culture and religion affect West Sumatra's opinions on sexual violence and harassment. 5) West Sumatra's poor sexual violence education initiatives and internet advertising. 6) Popular social media/information technology, family issues, economic factors, and inadequate sexual violence education and comprehension contribute to West Sumatra's high sexual violence rate