PENGARUH FASILITAS, HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DI HANA HOTEL BATAM

Abstract

Hotel firms began compelled to further strengthen the basis of the strategy with
concepts such as customer focused or market oriented culture to still be able to access the
market profitably and ensure sustainable growth. The purpose of this study is as follows: first
to determine the effect the facility partially on customer satisfaction Hana Hotel Batam. The
second to determine the effect on the price of partially towards customer satisfaction Hana
Hotel Batam. Third to determine the effect Citra hotel partially towards customer satisfaction
Hana Hotel Batam. Fourth to determine the effect on the amenities, price and image
simultaneously on customer satisfaction Hana Hotel Batam.
From result research and discussion on the Effect of amenities, price and image on
customer satisfaction Hana Hotel Batam then obtained the following conclusions: first that
the variable facility has an influence on customer satisfaction in Hana Hotel Batam. The
second that the price variable has an influence on customer satisfaction in Hana Hotel
Batam. Third that the variable image has an influence on customer satisfaction in Hana
Hotel Batam. Fourth F count was 179.044 with Sig0,000 <α0,05 and the coefficient of
influence or R2 of 0,868 or 86,6%. 86,6% means that the performance of the research is
affected facilities, price and image. While the remaining 13,2% is influenced by other
variables that are not the focus of this study. Thus these data suggest a significant means
There is influence amenities, price and image simultaneously on Customer Satisfaction Hana
Hotel Batam.