ANALISIS KINERJA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH PADA BAITUL MAAL WAT TAMWIL (BMT) BELILAS KECAMATAN SEBERIDA KABUPATEN INDRAGIRI HULU

Abstract

This study aims to determine the implementation of the marketing strategy of the Sharia Savings and Loans Cooperative at Baitul Maal Wat Tamwil (BMT) Belilas and to identify the inhibiting factors in the implementation of the strategy. This study uses a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation which were analyzed in depth. The results of the study indicate that the marketing strategy used by BMT Insan Madani Belilas involves a 7P marketing mix, which includes products, prices, promotions, places, people, processes, and physical evidence. The products offered include various types of sharia savings and financing. The main inhibiting factors found were limited marketing, low public trust in BMT, and obstacles in the disbursement of financing funds. This study provides recommendations for increasing promotion, improving services, and building customer trust